Global Coach Trust

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The Coach in Asian Society - The International Journal of Evidence Based Coaching & Mentoring

Posted on February 1, 2010 at 12:06 PM

Hi!  My article has just got published in a peer reviewed international journal. If you'd like to read the article, please email me on [email protected]. The abstract is given below.


Abstract - This qualitative exploratory case study explores how executive coaches across Asia adapt coaching - from the conventional (essentially Western) understanding - to make it culturally congruent for their clients. It presents how coaching is personalized to an Eastern ethos; thus, constructively challenging coaching concepts and practices that are believed to be universally applicable. The findings bring out how the deeply embedded concept of social hierarchy influences the role and status of the coach in Asian culture. Whether the social hierarchy draws its strength from Confucianism or Hindu tradition, it shapes the expectations that clients have from the coach and coaching. International coaches working with Asian clients will appreciate that they need to flex their coaching style to suit the social context of their clients. A proposed framework can be used by international coaches working with Asian clients to understand what is required for cultural adaptation.

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